Techno-babble Archive

8 Daily Steps to Rule Your Marketing – Part I

People love to say “There aren’t enough hours in the day,” and they’re right. We know that real estate is one of the fastest moving industries, and REALTORS® are some of the busiest people alive. But marketing and marketing online is essential to growing your business. So

Email Disclaimers: Do They Work for Real Estate?

This week, I received an email. I opened it on my phone, and it was something I was expecting—some good news that I was waiting for. But there was something at the bottom of the email: This email and any files transmitted with it are confidential and

Oculus Rift and Virtual Reality: How Big Will It Get?

We’ve only had it for a week. And yet it seems to have captured our imaginations already! If you follow us on Twitter, you might have seen the silly photo of our staff person Colin sporting a pair of new Oculus Rift virtual reality glasses. Oculus Rift,

Part 2: 6 Blogging Mistakes that can Ruin Your Real Estate Website

In our last blog post, we covered the first three sins of blogging, the main three things that can send your online marketing into a downward spiral. These next three may not be full-bore blog killers, but they can alienate your visitors, forcing them to leave for

How Jennifer Lawrence Just Helped You Protect Your Business

This past weekend, the media and social media channels were ablaze with the alleged hacking of celebrity iCloud accounts, which included Jennifer Lawrence, Kate Upton and over a dozen other female actors. Apple has written replies stating that it has investigated and it was not something to

Is Hyperlapse a Game Changer for Real Estate Pros?

Yesterday, the ever popular and Facebook-owned Instagram launched a new feature application. Hyperlapse is only available for iOS, but it brings high-end time lapsed videos to mobile phones. Time lapse video making is when video is shot at a lower frame rate than 24 frames per second,

Turn Your Blog into a Learning Institute

Content marketing is a topic everyone seems to be talking about. The idea of creating content to attract, retain and convert customers is not new. But the way that people interact and digest this information online has become a real game changer for marketers. Sadly, the numbers

Social Media Posts: Is it ok to repost?

People ask this question all the time. “Hey, I just spent x hours writing this blog. I can only promote it once and that’s it, right?” People have argued about this idea since, well… since Twitter! On the one hand, some famous tech superstars like Guy Kawasaki

Real Estate Flyer Graphics: Canva for REALTORS®

One of the ongoing challenges for many business owners is the need for professional quality images for their websites, blogs and social media. Sure, it’s easy grabbing someone else’s images and running with them, but using other people’s material for your own commercial purposes can become a

Canadian Anti-spam Legislation: CASL and Real Estate Businesses

Big News for Real Estate Businesses in Canada Over the last few weeks, we have been hit with a large number of inquiries. People are asking about the upcoming Canadian Anti-spam Legislation (CASL) and what it will mean for their Real Estate Business. CASL has been in