Real Estate Branding Archive

Monthly Feature: Online Lead Generation

The Importance of Online Lead Generation for Real Estate Professionals A real estate agent used to be everyone’s first port of call when looking for property; not any more. Today, the first move is usually to check online. As it is unlikely that the Internet is going

Sears: A Branding Lesson for Canadian Real Estate

Everyone has bad weeks. Weeks where bad news keeps piling up and it never ends. But no one has had a week like Sears. First, their card payment provider terminates their contract. Then, two days later, Sears reports Q3 losses more than double what was projected. That

8 Daily Steps to Rule Your Marketing – Part I

People love to say “There aren’t enough hours in the day,” and they’re right. We know that real estate is one of the fastest moving industries, and REALTORS® are some of the busiest people alive. But marketing and marketing online is essential to growing your business. So

5 Ways to Maximize Your Sphere of Influence—Before Lunch!

What time do you get up? I mean really get up… The Redman Team were extolling on the virtues of Dale Carnegie and Steven Covey and their respective views on increasing your spheres of influence. Your spheres of influence are simply the networks and people you can

Turn Your Blog into a Learning Institute

Content marketing is a topic everyone seems to be talking about. The idea of creating content to attract, retain and convert customers is not new. But the way that people interact and digest this information online has become a real game changer for marketers. Sadly, the numbers

Smartphone Photography for Real Estate Professionals

One of the most surprising productivity tools of the last two decades is the smartphone. The idea of a single, Swiss Army knife of communications barely existed before 2007, when the iPhone made it to shelves worldwide. So much has changed since then. You can shoot, create,

Redman Tech Recaps REALTOR® Quest 2014

May 7th and 8th, Redman Tech was at REALTOR® Quest in Toronto Ontario! It was Redman Tech’s second trip there, and my first trip to the Tradeshow. Aside from getting used to the sprawling GTA metropolis (I’m from Saskatchewan originally), the wall to wall traffic (Highway 401

Alberta Housing Market

Alberta’s Housing Market Is About To BOOM! Alberta’s real estate housing market shows a promising future. According to a recent report from Bank of Montreal economist Robert Kavcic, our province’s housing market is revving up for a spike. Kavcic explains that Alberta’s strong and stable economy are

JUST LAUNCHED! Redman Advantage Core Websites

We are excited to reveal 3 of our recently launched semi-custom real estate websites! These Real Estate websites are for those looking for a great base while having the flexibility to further customize their websites to their liking. Featuring responsive layouts, the Redman Pro level is aimed for

4 Easy Ways To Unleash The Power Of Testimonials

Maximize Your Client Testimonials   1. Ask The Right Questions: Let’s be honest, anyone can quote a client saying “thanks for the great service;” but, the testimonials that catch someone’s eye are the stories and the specific details of why you were the best choice based on