Marketing Archive

Pinning Down Online Marketing with Pintrest

Why Pintrest Is a Realtor’s Best Friend Pintrest was made for the real estate industry – or at least it looks that way. This fluid, engaging, and highly visual social media platform is an essential for any realtor’s marketing toolbox. It captivates. It connects – and it

Real Estate Marketing & Millennials

Tapping into the Millennial Real Estate Market Millennials have officially reached prime property buying age. If you aren’t effectively targeting this fast-paced, knowledge-hungry generation right now, then you are missing out on a huge chunk of the home buying market. The median age of first time entrants

Monthly Feature: Online Lead Generation

The Importance of Online Lead Generation for Real Estate Professionals A real estate agent used to be everyone’s first port of call when looking for property; not any more. Today, the first move is usually to check online. As it is unlikely that the Internet is going

How To Write a Kick A** About Page

  Newcomers to your website almost always want to know who you are, and what your specialties are. Your about page is your chance to convince them to work with you, show off your talents, and connect with your online audience. If you need a little more convincing,

Want Better Leads? Teach Them How to Buy (Part 2)

Position Yourself as an Expert and Free Up Your Time Teaching your clients how to shop for a REALTOR® will improve the quality of your leads – and save you time and headache In the first post, we saw how this strategy can work in almost any

Want Better Leads? Teach Them How to Buy

Position Yourself as an Expert and Free up Your Time 3-Part series reveals that teaching your clients how to shop for a REALTOR® improves the quality of your leads.  And it saves you time and headache! This first post starts with a different business to show that

8 Daily Steps to Rule Your Marketing – Part II

In our last blog post, we covered the first 4 daily marketing actions you can do to rule your market. These actions should never take up your whole day, in fact, you should be able to get through them by the afternoon—that’s if you did a complete

8 Daily Steps to Rule Your Marketing – Part I

People love to say “There aren’t enough hours in the day,” and they’re right. We know that real estate is one of the fastest moving industries, and REALTORS® are some of the busiest people alive. But marketing and marketing online is essential to growing your business. So

Email Disclaimers: Do They Work for Real Estate?

This week, I received an email. I opened it on my phone, and it was something I was expecting—some good news that I was waiting for. But there was something at the bottom of the email: This email and any files transmitted with it are confidential and

Grandma’s Top 8 Cooking Tips for Truly Delicious Writing

I like to think that most people love their Grandmas. I sure loved mine. My Nanny on my dad’s side was an amazing knitter. She made me sweaters, loomed fabric and kicked butt at anything to do with textiles. My other Grandma could cook. Seriously cook. And