Marketing Archive

5 Ways to Maximize Your Sphere of Influence—Before Lunch!

What time do you get up? I mean really get up… The Redman Team were extolling on the virtues of Dale Carnegie and Steven Covey and their respective views on increasing your spheres of influence. Your spheres of influence are simply the networks and people you can

The 7 Habits of Highly Successful Real Estate Pros

What is it that makes people successful? What is it that gives some people the burn to push ahead, and how is it that others seem to get there so effortlessly? As people who make our lives your success, we’ve learned that many of the principles we

Part 2: 6 Blogging Mistakes that can Ruin Your Real Estate Website

In our last blog post, we covered the first three sins of blogging, the main three things that can send your online marketing into a downward spiral. These next three may not be full-bore blog killers, but they can alienate your visitors, forcing them to leave for

6 Blogging Mistakes that can Ruin Your Real Estate Website

We know that we’ve spent a lot of time talking about blogs over the last few months, and we hope we’re not driving you crazy with it. But blogging is still one of the best ways to boost your brand, build social equity online and demonstrate your

Is Hyperlapse a Game Changer for Real Estate Pros?

Yesterday, the ever popular and Facebook-owned Instagram launched a new feature application. Hyperlapse is only available for iOS, but it brings high-end time lapsed videos to mobile phones. Time lapse video making is when video is shot at a lower frame rate than 24 frames per second,

Turn Your Blog into a Learning Institute

Content marketing is a topic everyone seems to be talking about. The idea of creating content to attract, retain and convert customers is not new. But the way that people interact and digest this information online has become a real game changer for marketers. Sadly, the numbers

3 Questions that will Change Your Real Estate Website Forever.

Today, Kathy from our genius Customer Success Team  schooled me on some Redman Tech fundamentals. She talked about what new and established customers can do to set themselves apart right from the start. Our Basic and Pro Packages come loaded with stock content for you to take

Real Estate Flyer Graphics: Canva for REALTORS®

One of the ongoing challenges for many business owners is the need for professional quality images for their websites, blogs and social media. Sure, it’s easy grabbing someone else’s images and running with them, but using other people’s material for your own commercial purposes can become a

Smartphone Photography for Real Estate Professionals

One of the most surprising productivity tools of the last two decades is the smartphone. The idea of a single, Swiss Army knife of communications barely existed before 2007, when the iPhone made it to shelves worldwide. So much has changed since then. You can shoot, create,

3 Easy Ways to Personalize Your Real Estate Website

Any REALTOR® will tell you that personal touches is what separates an agent from the pack: your unique personality, skill set and experience is why your clients choose to work with you, and not someone else! It’s important to think about your website in the same way.