Author Archive

3 Questions that will Change Your Real Estate Website Forever.

Today, Kathy from our genius Customer Success Team  schooled me on some Redman Tech fundamentals. She talked about what new and established customers can do to set themselves apart right from the start. Our Basic and Pro Packages come loaded with stock content for you to take

Real Estate Flyer Graphics: Canva for REALTORS®

One of the ongoing challenges for many business owners is the need for professional quality images for their websites, blogs and social media. Sure, it’s easy grabbing someone else’s images and running with them, but using other people’s material for your own commercial purposes can become a

Be a Better Blogger: 3 Tools to Cut Down Blogging Time

After a short Redman Tech team huddle today, someone asked an impossible question: “So, how many of our clients are actually out there blogging on their websites?” The answer wasn’t definitive, but if you happen to be one of the majority who don’t have a blog, you’re

6 Telltale Signs Your Website Needs an Update

“Your website loves you. It’s time to change your ways.” We want to say we’re sorry. We’re sorry because, for so many days now, our product ambassadors have been calling, and we know that we give you stress when we do. We don’t mean to. We’re just

Smartphone Photography for Real Estate Professionals

One of the most surprising productivity tools of the last two decades is the smartphone. The idea of a single, Swiss Army knife of communications barely existed before 2007, when the iPhone made it to shelves worldwide. So much has changed since then. You can shoot, create,

New CASL Update! And 6 Steps to Update Your Stock Lead RedForms

Last week, we posted about the new Canadian Anti-spam Legislation, and how it might affect the real estate industry in Canada. Make no mistake, CASL is the toughest law to be handed down by any country using the World Wide Web, and it’s important for you to know

6 Ways to Make Your Real Estate Website Great

Last week, we went on a tirade about SEO and how it’s actually a part of a much larger effort of online marketing that helps your website reach get found (through optimization) and connect to your readers once they get there (through content). So this week I wanted to

Canadian Anti-spam Legislation: CASL and Real Estate Businesses

Big News for Real Estate Businesses in Canada Over the last few weeks, we have been hit with a large number of inquiries. People are asking about the upcoming Canadian Anti-spam Legislation (CASL) and what it will mean for their Real Estate Business. CASL has been in

SEO Versus Content Marketing

Let me ask you this: When you hear the letters SEO, what comes to your mind? “Rankings in Google searches.” “Crazy back-end nerdy work.” “Links and website structure thingys that have no meaning, but incredible cost.” Sadly, for many people SEO means all of these things, and