Techno-babble Archive

Monthly Feature: SEO

What Is SEO? In today’s modern age of technology, more and more people are turning to the internet when they need to search for information, particularly when it comes to real estate. In order to drive more traffic to your real estate business website, it is crucial

Monthly Feature: Lead Gen – Retargeting Ads

Retargeting Ads for Real Estate Lead Generation It can be hugely frustrating to any business to see customers viewing your website, only to leave without providing their contact information or making a purchase. This is especially true for individuals in the real estate industry who rely so

Monthly Feature: Online Lead Gen – Utilizing Social Media

Using Social Media to Generate Leads for Your Real Estate Business Social media is the way of the future. With more and more potential home buyers & sellers turning to the Internet when they need to find information, your real estate business cannot afford to miss out on

Monthly Feature: ONLINE LEAD GENERATION

There are tons of ways to generate leads for your real estate business and now with the popularity of the internet in our everyday lives, even more opportunities. Over the next month we will be giving you FREE advice to help you take advantage of the vast

What is Marketing Automation?

Marketing Automation helps you to save time so you can focus on potential customers and leads at the right time. It handles repetitive marketing and sales tasks through automation, gathers information that’s both critical and useful and puts it in a central location to help organize your

Retargeting for Real Estate Is Your Website’s Best Friend

Are you taking advantage of everything a retargeting campaign can offer your real estate business? While this marketing strategy has always remained a popular choice among savvy marketers, the practice is gaining even more traction in recent months. And for a real estate website, it can give

What Can Sci-Fi Teach REALTOR®s?

  Upon NASA’s discovery of Kepler-452b, the internet is buzzing with Earth 2.0 and the potential for life on other planets. This newly discovered Earth-like planet has reinforced what us sci-fi nerds already knew. There is potential for life outside of Earth, and humans may well colonize the known

The TRUTH Behind Google’s Search Updates

  Google is making an update to their search algorithm by implementing a more mobile focused web search. And why wouldn’t they? More and more of Google users are searching on mobile. I know that personally; I use my phone to search everything! The internet is buzzing

Sears: A Branding Lesson for Canadian Real Estate

Everyone has bad weeks. Weeks where bad news keeps piling up and it never ends. But no one has had a week like Sears. First, their card payment provider terminates their contract. Then, two days later, Sears reports Q3 losses more than double what was projected. That

Will This New Business Card Change Real Estate?

For anyone in business, business cards are one of those basic essentials that can get irritating. REALTORS®, mortgage brokers, insurance agents, lawyers and bankers all get flooded with business cards through the course of any given week. Sites like LinkedIn have helped to reduce the need for