There are surprisingly simple ways to expand this into new areas, every day!
What time do you get up? I mean really get up…
The Redman Team were extolling on the virtues of Dale Carnegie and Steven Covey and their respective views on increasing your spheres of influence. Your spheres of influence are simply the networks and people you can gently sway in ways that will grow your business.
And we came up with a more modern twist of five ideas—something that can be done first thing in the morning and finished before your morning ends. We’ve added some sample tasks for you to copy and use for your spheres of influence.
So here is how your best marketing morning might look if you want to maximize your sphere of influence before lunch:
Add People on Facebook. Personally.
Ok, they might not be this popular…
We know that if you’re on Facebook, you’re checking it first thing in the morning anyway, let’s be honest. But instead of reverting to your Facebook Page for everything related to your business, would you consider adding a new person to your personal profile? Social media allows you to mix business and pleasure, and so it’s acceptable to add people to your personal accounts. Choose from whatever network you use.
Task: 06:00AM — Add 3 influential people to my personal Facebook Profile (or other social profile)
Visit or Email Old Groups
Church groups, leagues, think of anything you’re no longer a part of, even your old sports clubs!
We go through life stages. All of us. Different groups, clubs and associations we were once a part of might still love to hear from you. Whether they may be sports, school, religious or even hobby related, think back to those groups and reach out to them. Many volunteer groups are eager to have lapsed members back. It’s a great way to reach out to new people, and it’s as simple as dropping an email. Target your
- Alumni, Fraternity or Sorority
- Sports Teams or Charities
- Churches and Church Groups
- Community Leagues or Activity Groups
Task: 07:30AM — Email the old president of my Alumni Club and book lunch.
Tap a Family Member’s Network
Do something nice for your kid’s/neice’s sports team!
Do you have a son or daughter in sports or other activities that parents flock to? It’s easy to reach out to all of them without having to touch base with them individually. People are very busy, we get it. But you could bring cookies or treats for everyone, so even if you don’t catch everyone at the same time, your name still get around pretty quickly when you’re providing them deliciousness. You can also chat with the coach to see who else is around and get on the radar.
Task: 08:45AM — Drop cookies off at kids’ taekwondo class and chat with coach.
Do Someone a Favour
You’d be surprised how many people need a little help day to day.
One of the easiest ways to earn favour is to offer a favour. Listen in conversation for an opportunity to help someone out; it doesn’t matter if you know them or not. In fact, it’s often more effective when it is someone you don’t know. People always want to like people who help them with something, regardless how small. It always works in your favour, so give a favour to, er… giving favour!
Task: 10:00AM — Do a favour for a stranger.
Let Ben Franklin’s Foot in the Door
It’s good to build rapport with kind gestures, even borrowing!
It’s been proven time and again. People can be asked for a small thing, and (once they comply) when it comes time to ask for something more difficult to do, those people are more willing to do it than if you never asked them for the small thing. It works even better with people you don’t know. Ask a stranger to borrow something small. A book or anything that doesn’t require a lot of work on their part. When the time comes to ask about referrals, that person will be more ready to offer them up. There is power in priming your new people.
Task: 11:30AM — Borrow a leadership book from your buddy—or a stranger.
So it’s 11:30, and you’ve managed to stretch your sphere of influence before you’ve even run for lunch.
You can even incorporate the easiest tasks into everyday activities and ramp up your network growth. Enjoy the power of making them a habit.
Stephen, Dale and Ben would be proud.
And if you want to read more ways you can make strides in growing your real estate business, read how The Most Highly Successful Real Estate Pros do it.
Have a blog idea or question that you’d like us to blog about? We’d love to hear from you.
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