Halloween pumpkin head jack lantern on wooden background

Leveraging Halloween in your Real Estate Marketing Strategy

Halloween is right around the corner, and that means it’s time to bring out all things dark and spooky. This holiday is not just for kids anymore; adults love getting in on the fun too, so your real estate agency should harness that in your marketing efforts. Here’s how to do it:

Stock up Your Rider Signs

On Halloween night, people will be out in the streets en masse. As the children head up to the doors to trick-or-treat, most of their parents hang back on the sidewalk. As it turns out, that is exactly where your rider signs are likely placed. A day or so before the big day, drive around to all of your listed properties and make sure that your signs are well-stocked with flyers so that people will be able to pick them up as they walk around the neighbourhood.

Attend Community Events

Handshake, canon 1Ds mark IIIFor the littlest trick-or-treaters who are still a bit young to traverse an entire neighbourhood, many parents bring them to community events instead. At these events, local businesses set up booths and pass out candy to the kids while their parents supervise. Attach your business card to the candy you pass out. This also gives you a great opportunity to meet local residents and gently promote your services. Keep in mind, though, that the attendees are there to enjoy the event, so keep your pitch short and to the point. It’s more about building relationships than overt selling.

Sponsor a Pumpkin-Carving Contest

About a week before Halloween, visit a neighbourhood you would like to target and give each resident a pumpkin. Include a flyer advertising your services and announcing your pumpkin-carving contest. They’ll appreciate the gesture, and your agency will be at the forefront of their minds when it comes time to sell their homes. On Halloween night, drive through the neighbourhood to see the designs that residents came up with. Post signs in the front yards of the top three pumpkins, announcing their victory and including a line that says, “Sponsored by: [Your Agency]” and your contact information.

Redman Tech Can Assist with Your Marketing Efforts

Redman Tech offers a variety of technology solutions for real estate agencies. Our products and services can help your organization automate your marketing so that you can focus more on engaging with your clients and selling properties. Get in touch with us today to learn more about how we can help your business.

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