Are you taking advantage of everything a retargeting campaign can offer your real estate business? While this marketing strategy has always remained a popular choice among savvy marketers, the practice is gaining even more traction in recent months. And for a real estate website, it can give you an edge over the competition when executed properly.
So do you know what retargeting is (and why you need to be using it in your own marketing campaign)? Have a look and see just how easy – and effective – this strategy can be for you.
Retargeting 101
To put it simply, retargeting is the process of tagging specific website visitors for improved targeting to qualified leads. When prospective customers visit your site, you can set up to tag them based on their unique browsing characteristics. If these tagged leads leave your site or listing before converting, retargeting allows you to continue marketing directly to them on other sites such as social media, YouTube or even other sites with banner ads.
Think about this process from the perspective of a potential customer. You’re interested in a specific property listing – so you check out the company website to learn more. After browsing the site, you navigate to a different site to continue web surfing. However, additional information about the real estate website continues to follow you on these other sites. As you’re continually reminded of this property, you become more convinced to return to that site and convert.
This simple process is not too difficult to implement. And yet, it’s frequently neglected as a marketing strategy for business website owners and real estate agents who don’t understand how easy it is.
Retargeting: A Wealth of Marketing Benefits
Here are a few obvious advantages to adopting a retargeting strategy within your own marketing campaign:
1. Connect & Follow-Up Directly with Warm Leads
Retargeting means that you’re delivering ads on other sites or platforms to people who have already expressed some interest in your listings. These warm leads carry a much greater chance toward making a conversion into a sale. By reminding these leads about your listings through retargeting, you’re giving them an easy way to reconnect with you. And this can mark the difference between having just a lead – or making a sale.
2. Advertising That Extends Beyond Your Site
Retargeting allows you to bring your marketing reach outward to other sites and avenues. This means that your real estate website is more widely extended. Your ads will make it on to a much broader range of sites than the typical Google/Facebook/Yahoo/Bing spectrum. As a result, your reach could make it right to the leads that are ready to dive into getting a sale started.
3. ‘Big Name’ Website Exposure – Cheap!
Retargeting using a platform like AdRoll will give your ads a chance to be present on big name websites. Best of all, you won’t have to pay full price for the marketing rights to display on these types of top-tier sites.
Why is Retargeting So Much Cheaper?
The answer to this question boils down to your audience. Remember, retargeting is only delivering your ads to a highly specific audience. This smaller audience means that you don’t have to pay the high costs associated with a broader marketing blast on more expensive sites.
With retargeting, you get the best of both worlds – ads that display on popular websites at a price that practically all real estate sites can afford.
How Retargeting Works for Real Estate
As you can see, retargeting is the perfect way to stay connected with potential customers who may be ready to act. From a real estate perspective, this is a highly effective means to keep your prospective leads interested in your website and listings.
If you don’t have retargeting as a strategy in your website marketing, it’s time to make a change right now. With all these benefits, you need to use this strategy as one of your trusted allies within your own campaign. Otherwise, you’re missing out on securing a lot of potential leads – and earning even more revenue in your business.
Contact our sales team to ask how we can create an AdRoll retargeting campaign for you!
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