3 Common Myths in Real Estate SEO: What You Need to Know
Okay, so you’re in the process of improving your marketing to get a better search engine results page (SERP) for you realtor site. As you probably already know, SEO is an essential component to successful marketing. If you’re not on top of your game in the SEO category, you’re missing out on a lot of organic traffic.
The problem is that you’re a busy professional who may not always keep up with the latest trends in this industry. This makes it tough to know what’s actually working and what isn’t.
Don’t let yourself get fooled by false or outdated SEO information! Have a look at these 3 common SEO myths – and what the real truth is behind them.
Myth #1: Your Website (and SEO) Is a One-and-Done Deal
Fact: SEO Is an Ongoing Process You Have to Work At
Many professionals in real estate believe that all they have to do is build a site once – and it will continue to generate traffic perpetually.
You probably know why this is a myth, right?
Like anything, your SEO and online marketing is an ongoing process you have to work at. Things change. Trends go up and down. If your site is static, your organic traffic is going to decrease. You need to keep at it to ensure ongoing success.
Myth #2: Google Doesn’t Want You to Employ SEO
Fact: Google Doesn’t Want You to -Manipulate- SEO
Yes, it’s true – Google wants people who are looking for your real estate website to find you. What Google doesn’t want are manipulative or disingenuous tactics to get people to you.
Stick with solidly white-hat (read: ethically sound and not exploitative) SEO strategies. Google even outlines what to do for getting started on improving your SEO.
Myth #3: You Don’t Need Social Media in Your Website SEO
Fact: Social Media Is Still Critically Important
Here are the facts: yes, your likes or retweets won’t directly influence your SEO results for your website. But think of your social media presence like this:
- People like you and talk about you on social media.
- The amount of likes and shares exposes you to more people on social media.
- More people organically click through social media to your site.
- You get an increased amount of organic traffic.
While social media likes/shares may not play a logistical role in your SEO potential, it’s still an incredibly important avenue to get your traffic (and your ranking) up.
Get the Streamlined SEO Help – Right Where You Need It
If you’re still a little unclear about your next step for better real estate SEO, let the experts at Redman Tech help. We offer an expansive variety of SEO add-on services and comprehensive packages specifically engineered for realtors. We’ll help you get the traffic boost you need for a better online presence – and a higher search engine listing.
To learn more about what Redman Tech offers real estate professionals, check out our SEO Packages & Add-ons today!
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