Real Estate SEO: Blogging Really Does Help!
Ah, the blog. This good old fashioned writing avenue has long been a staple on the Internet. And as most marketers and SEO professionals will tell you, it’s also an essential component to any successful online marketing strategy.
To this day, many realtors still don’t regularly blog on their websites. Because of this, they’re definitely not reaching their true potential in terms of ranking power.
Why Blogging Matters
Here’s the truth of it: yes, blogging really does help for your real estate SEO. Here are just a few reasons why:
- Blogs Give Your Site Regular, Original Content: You continually post fresh content on your site which keeps Google interested in it whenever it crawls. This will help its organic ranking power endure rather than slowly fade away.
- Blogs are Shareable: Interesting and relevant blog posts are the perfect little piece of web content that people will share across social media. This will create a buzz – and drive more organic traffic to your website.
- Blogs Provide Backlink Opportunities: While backlinks are often dubbed the black sheep of SEO, they definitely still matter. No, don’t participate in some shady backdoor deal for paid links (which will likely get you penalised by Google). Instead, get involved with actual linking to related services in real estate to help boost your own online authority – and improve your ranking.
Finding Worthwhile Topics
Let’s take a quick moment to talk about blog topics. While this can be a challenge, you need to keep things interesting and relevant on your blog. After all, you want people to keep dropping by your site to read your posts.
Here are a few DOs and DON’Ts when it comes to what you’re writing:
- DO Write About Real Estate-Related Topics that Are Interesting or Newsworthy
- DO Add Links to Your Site & CTAs at the End of Your Posts
- DO Reach Out to Related Blogs for Guest Posts, Linking, Etc.
- DON’T Beg for Social Media Likes, Shares & Retweets
- DON’T Just Rewrite Your ‘About Us’ or ‘Services’ Page
- DON’T Treat Each Blog Like a Spammy, Boring Commercial
Redman Tech: Your Real Estate SEO Source
Here at Redman Tech, we understand the challenges real estate professionals face in their online marketing SEO efforts. You’re busy enough as it is as a working professional! You may not have the time or expertise to really get your SEO and marketing where you need it.
If this sounds like you, Redman Tech can help. We offer a variety of available services – from simple add-on SEO boosting packages to comprehensive marketing services. Give us a call today to get the help your real estate website needs for ongoing success. And rest assured that when you’re working with us, you’ll get the SEO results that will get you noticed by your prospective buyers and sellers.
P.S: Next month we will be going more in depth on blogging techniques, tips, & tricks so STAY TUNED & subscribe to the Redman News Updates below!
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