Do you know what Periscope is? If you haven’t heard, Periscope is the latest app out from Twitter making it simple to create live streams for other users to view. Available on both iOS and Android platforms, it’s free to sign up, connect and start streaming live videos without any technical hassles. As a result, it’s changing the way you may think about connecting with your leads – and boosting your sales potential.
How Periscope Works
Easily installed and configured, the app works by connecting users with the option to tweet links to their own live streams. Users can opt to keep these streams private for specific users or publicly accessible for anyone to see.
Live streams have continued to become increasingly popular for a variety of applications. Periscope simplifies the process of streaming videos to viewers. Even better, viewers now have a convenient mobile platform to watch streams from all of their favorites.
Periscope for Marketing & Lead Generation
While streaming is certainly a popular option for recreation and entertainment, there are plenty of other great uses for the app. What sort of value can Periscope have for marketing and lead generation? How can smart businesses utilise the app to improve their own potential success?
The most obvious advantage within a marketing context is a direct video connection to your fans, leads, customers, and other viewers. You can stream videos for all sorts of useful marketing purposes:
- Showcasing New Products or Services
- Giving Personalised Messages to Your Fans (or Leads)
- Announcing Sales, Promotions or Other Specials
- Creating Live Q&A Sessions for Viewers
- Any Other Purpose You May Need
While the default settings in Periscope only keep your streams available for 24 hours, you have a few options to save them permanently. The most popular choice – Katch.me – can save all your Periscope streams (with a few additional features). That way, you can have an easily accessed collection of any streams you need for prospective leads to access at their convenience.
How to Use Periscope for Real Estate
To maximise your success potential, you may have a few specific challenges within the real estate market. Here are the best ways you can take advantage of Periscope to better target leads and boost revenue:
Live Stream Tours of a Property
One of the best ways to show off a listing you have available is to literally show it off. Use a live stream as a quick and simple method to give people a virtual tour of your properties. Get people excited by scheduling live tours for people prior to an open house. This can attract all sorts of leads to have an initial look – and get even more excited about what you have available.
Answer Questions Directly to Your Leads
Another great way to connect with customers is to use a stream as an avenue to answer questions for prospective buyers. You can arrange a simple chat where users can answer questions – and you can answer them immediately.
Create an Archive of Property Tours for Easy Access
As mentioned, sites like Katch.me can quickly and easily save and archive all the streams you produce using Periscope. You can create multiple live tours of your available real estate listings, stream them live to viewers, then archive them so other interested buyers can also have a look. This can give even more potential to your listings by showcasing the property directly through a convenient platform. You can use this to help funnel more leads to actually seeing a listing in person.
Periscope: Your Secret Weapon in Real Estate
With 13 million users (and counting) already using the app, Periscope is the perfect way to reach even more people – and improve your marketing success. Why not connect with your prospective buyers right where they are? You can give them a direct glimpse into the real estate you’re listing. Even better, you can directly engage with them to make your offerings even more enticing to buyers.
Making direct connections that showcase what you offer are some of the most effective tools within real estate marketing today. Use Periscope as another component to your campaigns to ensure even more success. This will make both you and your prospective leads much more satisfied throughout the buying and selling process.
Sign-up For FREE Updates
