Fresh visual content is rich and juicy, and with the right twist, you can take something from appetizing to irresistible.
One of the ongoing challenges for many business owners is the need for professional quality images for their websites, blogs and social media. Sure, it’s easy grabbing someone else’s images and running with them, but using other people’s material for your own commercial purposes can become a legal issue.
But today, visual storytelling has become more an expectation than the exception. Fortunately, there are a few apps out there that can help you tell compelling visual stories.
Canva is one of the more popular services and it claims that you can easily design and publish new images. People with different levels of design experience will find Canva easy to use, and the results are consistently fresh and interesting. Their completely customizable library of designs are a mixture of ‘house-made’ designs and original submissions from graphics professionals worldwide. With most designs capping at $1.00, professional custom graphics for web and print are more affordable than ever.
Real Estate Graphics
Last week, the image provider went in a different direction, offering a suite of new real estate graphics for REALTORS® and real estate professionals. These images can be used for digital or print purposes, and they come as customizable template designs that can be altered to match any brand’s look, feel and tone.
In minutes, you can have a real estate flyer that showcases your listing, and this can be shared.
The digital exports and sharing tools ensure your creations get uploaded to your website, blog, or your social media channels like Facebook, Google+ and Pinterest.
You can use these images to build your own unique pieces, such as:
- Announcing new listings
- Creating custom lists or checklists
- Highlighting a community’s summer/winter activities
- Creating a list of top issues or questions clients have
- Building a series of how-to images and peppering them through your blog and social media
Visual storytelling has become a central strategy in marketing brands—on and offline. Other companies like Adobe have picked up on this, and their business video app, Voice, remains one of the easiest for creating professional grade video content.
Canva’s is much more focused and flexible for customizing the messages and images you need, but either way, generating images will help you improve engagement with your audiences. So if you haven’t given Canva a try yet, we highly recommend that you pay them a visit and start generating great visual stories.
If you’d like to know more about Canva, Voice, or other services that help you tell visual stories, get in touch with us.
Sign-up For FREE Updates
