Ready for a little more SEO myth busting? Get ready for #2 in our SEO Myth Busting series.
Image by: Sean MacEntee
Myth #2: More Social Media Accounts Is Better
It’s not enough to just have social media accounts: you have to use them. A lot.
Don’t get me wrong, social metrics are becoming more and more important when it comes to SEO, but it’s not enough to create a profile on 70 different social sites and then never update.
The value of social metrics isn’t in your profile, it’s in your engagement. How often do you update? How often do people respond, comment, reply, share, or retweet your information? How often are you mentioned? How often are you sharing links to pages on your website? How often are other people sharing links to pages on your website?
When you look at the people who are doing social media well and really dig into what they’re doing, you’ll find they usually focus in on just a couple of social media platforms.Maybe even just one. When it comes down to it, really engaging in social media takes time, and no one can reasonably focus on more than 2 or 3, max.
So how do you choose?
Our advice: focus on the ones you’re already using in your personal life. It’s easier to start building social engagements using tools you’re already familiar with, and by leveraging communities you’re already a part of. Instead of splitting your focus, start with 1 and get really comfortable with it. It’s better to have 1 really active Twitter account than 5 accounts you barely use.
Personalized Search & SEO
It’s important to understand that search is getting more personalized and more targeted. Most of us are part of online social communities on Facebook, Twitter, Pinterest, or Google+, and search engines are often aware of who we are and who our “friends” are, and sometimes will show you search results based not just on your own search history, but also the activities of your friends.
For example, if your friend John has recently given an Italian restaurant in town a 5 star rating on Yelp, and you’re searching for restaurants in your area to have dinner at, the search engines may choose to feature that restaurant and your friend’s review of it higher in the rankings when you search, assuming you ‘ll care more about what your good friend John thinks than what strangers think.
Social is Here To Stay
Social media isn’t going away: the service may change over time – Facebook may give way to something new – but it’s a safe bet that people will continue to seek out personal connections with other people online, and that search engines will continue to use signals from these communities as part of their ranking algorythm. More people are sharing, liking, and linking to things they find on the internet via their social accounts: it’s time to get in on the action.
And remember, people are going to talk about you, and your services, on social media whether you’re there or not. Wouldn’t it be better to be involved and help shape the messages rather than cross your fingers and hope they’re what you want them to be?
Still don’t know what all the fuss is about when it comes to social media? Give us a call and speak to a Redman Tech representative about our training sessions available!
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