What’s Your Flavour? Niche Marketing

Have you ever asked yourself – “If I was an ice cream flavour, what flavour would I be?” Or maybe you are thinking – “How does this an ice cream analogy have anything to do with Real Estate Marketing?”

Truth be told, this is the very essence of Niche marketing and a way to look at building your personal Real Estate brand from another perspective.

To first understand how to develop your own “Niche” market – it is first important to gain a full understanding as to what “niche” means.

” Niche – pertaining to or intended for a market niche; having specific appeal”

Just like ice cream, developing your “niche” market: WILL NOT SATISFY EVERYONE! It will however, SATISFY MANY! Those that “appeal” to your Niche will also enjoy a more memorable and enjoyable experience – because you represent yourself, your brand and your business in such a way that specifically appeals to them.

So now that we understand the concept of “NICHE” marketing – how does one create their niche and apply it to their business. Next time, we will be sharing ideas for how to start thinking about developing your Niche brand.

In the comments below, tell me specifically how you will use today’s real estate marketing advice  to create a “Niche” brand or how you are currently working your area in a new and novel way.

Tell me how you’ll change up your marketing and create your own “Flavour” of real estate!

Remember, real results can only come from active participation. We would love to hear how you will make a change or how you have already done so!

Thank you so much for reading – Always appreciate the support!

P.S.  If you have friends or colleagues that are looking for this very advice, please share this post.  They’ll definitely thank you for it!

~Elisse