Trends Archive

The Hype About HTTPS

In 2014 Google announced that they would be giving a slight SEO boost to sites with HTTPS. That’s fantastic! …but what does this all mean? Unless you’re fluent in web development techno-babble, you are probably among most people who know that http or https is the first

Boosting with Blogs

Real Estate SEO: Blogging Really Does Help! Ah, the blog. This good old fashioned writing avenue has long been a staple on the Internet. And as most marketers and SEO professionals will tell you, it’s also an essential component to any successful online marketing strategy. To this

Boosting SEO with Social Media

Real Estate Website SEO: Social Media Search engine optimisation, or SEO, is one of the best things you can do for your real estate business. Ranking highly in the search engines helps to drive customers to your website and gives you new leads to target. Social media platforms,

Monthly Feature: Lead Gen – Retargeting Ads

Retargeting Ads for Real Estate Lead Generation It can be hugely frustrating to any business to see customers viewing your website, only to leave without providing their contact information or making a purchase. This is especially true for individuals in the real estate industry who rely so

Monthly Feature: Online Lead Gen – Utilizing Social Media

Using Social Media to Generate Leads for Your Real Estate Business Social media is the way of the future. With more and more potential home buyers & sellers turning to the Internet when they need to find information, your real estate business cannot afford to miss out on

How REALTORS® Can Use Airbnb to Their Advantage

It’s no secret that both vacationers and homeowners with spare rooms have fallen in love with Airbnb. However, savvy marketers have also begun to use the ‘home-sharing’ website to their advantage with an ingenious tactic – and it’s probably not the one you think! While many postings

Should SOLD Data Be Public for the Canadian Real Estate Market?

To publish or not to publish? This is the primary issue currently at the forefront of Canadian real estate. Pressure continues to mount in allowing property sold data to become more publicly accessible. However, the Toronto Real Estate Board refuses to budge – maintaining that this data

What Can Sci-Fi Teach REALTOR®s?

  Upon NASA’s discovery of Kepler-452b, the internet is buzzing with Earth 2.0 and the potential for life on other planets. This newly discovered Earth-like planet has reinforced what us sci-fi nerds already knew. There is potential for life outside of Earth, and humans may well colonize the known

Sears: A Branding Lesson for Canadian Real Estate

Everyone has bad weeks. Weeks where bad news keeps piling up and it never ends. But no one has had a week like Sears. First, their card payment provider terminates their contract. Then, two days later, Sears reports Q3 losses more than double what was projected. That

Oculus Rift and Virtual Reality: How Big Will It Get?

We’ve only had it for a week. And yet it seems to have captured our imaginations already! If you follow us on Twitter, you might have seen the silly photo of our staff person Colin sporting a pair of new Oculus Rift virtual reality glasses. Oculus Rift,