Hosting an Open House can reap big rewards. It is a great attraction for potential buyers and can also be an amazing way to show your sellers the effort you are putting into marketing their home. We have listed 6 Reliable ways to make the best of your open house below.
Create a Feature Sheet
A feature sheet is an informational pamphlet for your listing. It should include the following:
- Property address
- Asking price
- Your contact info (including a URL to your Web site or online ad)
- Brief description of the property
- Exterior and interior photos
- Maintenance or HOA fees (if applicable)
- Real estate taxes
- Total square footage
- Number of bedrooms
- Number of bathrooms
- Outdoor spaces
- Any special features (fireplace, finished basement, etc.)
- Recent upgrades
- Neighbourhood amenities (shopping, recreation, freeways, public transportation, etc.)
- School information
Most of this information is on MLS with your listing, this sheet is an easy takeaway for visitors and a crucial piece of paper advertising for your Open House. You can create one using any of the tools below.
- SnapFlyers allows you to purchase templates for feature sheets you can use over and over.
- Canva allows you to customize your feature sheet starting with a template version. It also provides templates for social media posts, blogs, and other promotional materials.
- Redman can create you a custom shell for you to use for all of your feature sheet needs.
Give Them a Reason to Show Up
Give your potential buyers a “can’t miss this” attitude by not only showing off the property but, providing them something else as well. Will there be wine and cheese? A band? Can they enter a draw? Any of these options are fantastic when you are looking to draw people to the property.
Spread The Word
Advertise that open house! Put it on your website, blog, social media, Kijiji, local paper, whatever you have access to. Make that open house sound so appealing people will have to come.
Be Prepared
Be set up and ready to go before your clients show up. Preparation checklist:
- Show up Early – Prep the house the day before. Even 30 minutes if you are in a pinch is better than nothing
- Business Cards
- Feature Sheets
- Prepare a Sales Pitch (script to use when asked why the house is amazing)
- Stage the House
Make it Easy to Find
Make it easy to find the home by creating and placing open house signs throughout the neighbourhood.
- Make the open house signs stand out with bold, unique colours. Balloons help too ;)
- Signs every few blocks to confirm visitors are headed in the correct direction
- Place signs at every turn to indicate which way to turn
- Add a sign at the busiest intersection to draw people off the main roads
- Turn on all the lights
- Leave the door open (if weather permits)
- Have a very big, distinct sign indicating the open house is HERE
Follow-Up
For most, this is a no-brainer but it bears repeating. Follow up with your attendees and be sure to send them PDFs of the feature sheet you so lovingly created to reinforce the property. Emails are appropriate here but hot leads should get a phone call.
For even MOAR assistance with branding, feature sheets, and open house signage contact our Sales Team.
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