What Is SEO?
In today’s modern age of technology, more and more people are turning to the internet when they need to search for information, particularly when it comes to real estate. In order to drive more traffic to your real estate business website, it is crucial that your site ranks highly in the search engines. This process is known as search engine optimization, or SEO. Over the next month we will be posting tips and information on SEO to help you not only understand it, but work good practices into your site.
How Does It Work?
Search engines assign each page of a website with a ranking for specific search terms, known as keywords. The higher your ranking for a particular keyword, the higher your website will show in the search engine results. People rarely look past the first few results when they search for something online, so you want your site to rank as highly as possible to get the attention of your potential customers.
What Can I Do to Improve My Site’s SEO?
The best way to get your site to rank higher is to optimize your website’s keywords, content, and sitemaps. Blogging is a great way to show your knowledge and authority in real estate, so aim for crafting a new post at least one to two times per week. Try to keep it focused on information that will be of value to your customers. Working in some self-promotion in there is perfectly acceptable, but strive to always provide something that will be of interest to your readers as well.
Make sure that you are targeting the right location. It won’t do your business much good if customers from British Columbia are visiting your site when your office is located in Quebec. Try to target customers in your local area to get the best results and to turn the most leads into clients.
Trust Your SEO to the Experts
Here at Redman Tech, we have extensive experience in website design and SEO for real estate businesses. We have helped hundreds of real estate agents grow their businesses through the power of the internet, and we can help you too. We offer a variety of add-ons to our Basic, Pro, Office, and custom packages specifically designed with SEO in mind. Visit our website today or give us a call to learn more about our SEO services and how we can help you take your real estate business to the next level!
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