Real Estate Website SEO: Social Media
Search engine optimisation, or SEO, is one of the best things you can do for your real estate business. Ranking highly in the search engines helps to drive customers to your website and gives you new leads to target. Social media platforms, like Facebook, Pinterest, Twitter, YouTube and Google+ , are invaluable for your business in and of themselves, but they can also greatly contribute to your SEO efforts. Read on for three simple tips to help you leverage the power of your social networks to boost your search engine ranking.
Have a Strong Social Presence
Because social media networks are so popular among consumers, they tend to automatically rank highly in Google. It is very likely in the early stages of your SEO efforts that your social profiles will rank higher than your actual website. Until your website has caught up, it is critical that you cultivate your social profiles to attract new customers. This does not just mean setting up a profile and leaving it at that. You must engage with your customers on social media as well. The more active you are, the higher you will rank.
Generate Backlinks to Your Website
Make sure that each of your social profiles includes a link to your real estate website. When another website links to yours, it is called a backlink, and search engines like to see lots of valuable backlinks to your site. Include your website link in all of the blog posts you share on social media as well, and encourage your followers to share your content with their followers as well.
Pinterest is a great option for real estate agents, as the site’s visual orientation enables you to share beautiful pictures of the homes you have available or design ideas that add value for your followers. They can repin your posts if they like what they see, thus spreading your reach and putting your backlink on even more outside websites.
Encourage Your Followers to Engage with Your Posts
The more engagement you have, the higher you will rank, so encourage your followers to comment or share your content. Running contests can be a great way to boost engagement. Something along the lines of, the first 50 people to share this post receive a discounted realtor commission for their next home purchase, or something similar would be an option for your real estate business.
If you’d like even more help with your social media and SEO efforts, get in touch with Redman Tech. We offer not only real estate web design services, but also several package add-ons to assist you with SEO and developing your social presence. You can also download a free Social Media Guide made specifically for Real Estate professionals here!
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