Using Social Media to Generate Leads for Your Real Estate Business

Social media is the way of the future. With more and more potential home buyers & sellers turning to the Internet when they need to find information, your real estate business cannot afford to miss out on this valuable and expanding market. Read on to learn how social advertising can give your real estate business a boost through targeted new leads.

Using Facebook Lead Ads

Facebook has long been the most popular and most used social platform, and it offers a wealth of potential leads for businesses. Facebook’s advertising works by analyzing users’ proclaimed interests, monitoring their likes and dislikes, and tracking what their friends are interested in. Then, Facebook can deliver ads to each user based on their personal preferences.

This helps REALTORS® by ensuring that you are not wasting advertising dollars to get your message in front of customers who have no interest in your industry or services. Lead ads are a particularly useful campaign for lead generation, as they make it easy for the customer to request more information. Because users already provide their contact information to Facebook, lead ads automatically populate this information into the request form. Once a potential customer clicks on your ad, all they have to do is click submit. There is no need for typing in their contact details, as Facebook has already done it for them. Not only can Facebook campaigns bring in more leads, but there are campaigns such as Website Clicks and Featured Listings to help bring more traffic to your website and get your listings shown to more prospective buyers.

Using Google PPC Ads

Google sets the gold standard for integrated search advertising by displaying ads that are related to the user’s search terms. This helps to send your ads only to targeted prospects. Because they are already searching for something related to your business, customers who click on your ads are significantly more likely to be interested in your products and services.

If someone is searching for “homes for sale in Edmonton,” they will likely need the services of an Alberta-based real estate agent in the near future. This targeted advertising can be invaluable for your business, as the majority of the traffic coming to your website will have gotten there by searching for information that relates to your business, which can drastically increase your lead-to-customer conversion rate.

Redman Tech Can Help

Here at Redman Tech, we offer more than just web design services for real estate businesses. We also offer a suite of package add-ons to help further grow your business, including Google PPC management and Facebook campaign management. Social media will continue to be a driving force in the business world of the future, so your real estate business has no time to waste. For more information on our packages contact our sales team at sales@redmantech.com.  To receive our FREE “Social Media Guide with tips and advice offering even more social media guidance, click here!