Retargeting Ads for Real Estate Lead Generation
It can be hugely frustrating to any business to see customers viewing your website, only to leave without providing their contact information or making a purchase. This is especially true for individuals in the real estate industry who rely so heavily on sales and commissions to make their money. Retargeting is an advertising method that can help to greatly increase your ability to generate leads and convert them into sales.
How It Works
When people are browsing the Internet, some websites insert small amounts of tracking code into their web browsers. This tracking code is more commonly called “cookies.” As they continue to browse, the browser remembers websites that they have visited in the past and displays advertising from those sites or other relevant businesses. Ads can be further targeted to specific segments of customers, for example, to those who have viewed a particular listing or to those who read a blog post about a particular topic.
What It Means for REALTORS®
Investing in real estate is not a decision that many people take lightly. As a result, your customers may browse your listings, and those of your competitors, over a period of several months before making contact to acquire your services. If your website was one of the first that they visited in the course of their research, they may have forgotten about you when it comes time to choose their real estate agent. With retargeting, potential customers receive multiple reminders about your business to keep you at the forefront of their memories.
With specific retargeting, you can pinpoint what your website visitors are interested in and show them ads related to those interests. For real estate businesses, this can mean showing ads featuring a photo of a particular home for visitors who had previously viewed the details for that home. If a customer had read a post on your blog about a change to interest rates on mortgages, targeted ads might show information related to your mortgage services. Because the potential customer has already shown interest in a particular topic, your retargeted ads can be just the nudge they need to convert them from just a browser to a paying customer.
Trust the Experts at Redman Tech
Redman Tech is well-known for its services in websites for real estate agents, and also offers lead retargeting services as well. This add-on to the Redman’s Pro websites can greatly increase lead generation for your business. Get in touch with us today to learn more about how we can help you take your real estate business from slow to booming!
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