Marketing Automation helps you to save time so you can focus on potential customers and leads at the right time. It handles repetitive marketing and sales tasks through automation, gathers information that’s both critical and useful and puts it in a central location to help organize your leads.
With marketing automation you can track what visitors to your website do while on your site as well as what they have done elsewhere on the internet all via IP address tracking. In conjunction with campaign workflows and points systems that automatically give weight to your lead depending on their activity, Marketing Automation programs can help to filter out the leads that are ready to buy or sell and those that aren’t quite ready and need a little tender loving care until they are a few months down the road.
Why spend time and energy sorting through your leads, sending email upon email to people who aren’t ready to sit down with you for at least a couple months when there is a program that can help organize and nurture those leads, allowing you to put the time and energy in those NOW leads? If you’re interested in learning more about incorporating Marketing Automation into your Real Estate Business, talk to one of our Sales Executives today!
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