Pinterest users spend the most money out of any other social media platform. It has become more than a passing fad and is gaining popularity FAST! Businesses are finding Pinterest to be a place to gain direct and indirect leads while promoting their brand and services.
Most People Spend Their Time Pinning
What does this mean for you? People want you to give them valuable material to keep and re-read.
Create boards people want to come back to. Pinterest-ers are notorious for loving food, DIYs, and fashion. For you this may mean writing blog posts on DIY home staging tips. Get creative and write what you know while attracting an audience.
Create images that will be noticed. This can be as easy as using a program like Canva or PicMonkey to put words on the image you are pinning. Pinterest uses a gallery type layout so longer images take up more space. a 2:3 aspect ratio is optimal for this social media.
People on Pinterest Want to Buy
According to a recent study, 70% of Pinterest users say they use the site to gain inspiration on what to buy.
Use Contests. We have said it before and will say it again. Contests are great exposure and can give you a ton of leads. Be sure to have the contest picture take up a bunch of room – remember that 2:3 aspect ratio? – make it easy to enter and promote the contest across all of your social media.
Use Coupons. There are millions of boards out there dedicated to coupons. Use a coupon for your services to not only to gain leads but to also create more valuable leads. People who use your coupon you now have a one on one interaction and established rapport.
Quick Tips
Pinterest is an underutilized social media in the business world with so much potential.
Pinterest is all visual so keep descriptions short, no more than 100 words, and keep pictures big.
Pinterest uses hashtags and as a general rule, use 1 to 2 hashtags for the most engagement.
Prominent Pintresters have lots of boards which means lots of different ways to engage with them. Your business page should have lots of boards and pins too.
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