Save searches are an easy way to provide your clients with up to date real estate listings relevant to them. This simple tool can help you keep your clients engaged while you keep your thumb on the pulse of their property search.
If you don’t make it easy, they go somewhere else
With all of the resources available online, it is easy for your client to look at other listings and use someone else’s search tools. Before they know it, they are working with five different REALTORS® without realizing it. You want to keep them on your website because it is the easiest way to keep their interest on you even when you are unavailable. When you make it easy, they will be less likely to shop around and look at other websites.
They keep buyers engaged and active on your site
Buyers are easily distracted with search options and different ways of finding listings. With save searches, they are getting regular notifications of new listings and will keep coming back to your website. Redman websites will send out automatic save search notifications to your clients, making less work for you. It also gives you a point of reference for what your client is seeing.
You are always aware of what they are searching for
It’s no secret that the more you know about your buyer, the better you will be able to serve them. Once you have set your clients up with save searches, they are visiting your website, and you can view all of the searches they perform on your website. Not just the save searches. You can pool this information together with what you already know about this client to create an accurate profile of what they are looking for in a home.
BONUS: You are always aware of their engagement level
If you have a few leads who are now becoming active on your website, it is a good indicator they are ready to buy a new home. Having them set up with save searches will give you notifications as well, letting you know it is time to reach out to them.
Learn how to set up save searches on your Redman website using our Knowledgebase articles How Do I Create a Predefined Search Page? and How Can I Create a Custom Save Search?
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