Newcomers to your website almost always want to know who you are, and what your specialties are. Your about page is your chance to convince them to work with you, show off your talents, and connect with your online audience.
If you need a little more convincing, fire up you Google Analytics account. Recent website statistics tell us your about page is in your top 10 pages being visited.
Give Them Some Eye Candy
Humans are visual creatures, and there is no better way to capture their attention then with a visual aid. Whether it is a catchy headline, great graphic, or your smiling face, anything can be used to grab your users attention.
Show off a Little
It’s ok to brag a bit and show off your achievements. Use this area to show off your awards; list some things that make you unique and be sure to mention what sets you apart. This could be your area of expertise, your approach, your unique style of marketing their home, or how you dedicate yourself to finding them their dream home.
Add Social Proof
Don’t be afraid to add testimonials to your about page, either as a quote or link to your testimonials page. On this page, you can even have links to your social media pages. Show your greatness to visitors!
Get Personal
Use your about page to charm your readers with personal details about you. Like the interests portion of your resume, it can attract people with the same hobbies, and values as you, making your job an even more pleasurable experience. This is also a great place to add the photos of your family, ski trip, or latest culinary endeavour.
Lead Them to a Next Step
After they read about you, the user many want to start working with you right away! Make it easy for them by adding your contact information – phone number, text number, a link to your contact form, or all of the above.
For a little more guidance, you can check out our Custom Bio Page Questionnaire for a list of questions you can ask yourself to start creating amazing content for your about page.
For even more assistance, contact our sales team and let them know you are interested in a custom about page. This includes a custom layout with the addition of photos, colors, and content created by our team.
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