Solid marketing is essential to being king of the online jungle.
In our last blog post, we covered the first 4 daily marketing actions you can do to rule your market. These actions should never take up your whole day, in fact, you should be able to get through them by the afternoon—that’s if you did a complete run through, every day.
But the beauty of marketing is that it doesn’t have to be full-on effort every day of the week. Work on one thing until it’s rolling, then adjust course lightly while moving on to the next.
It’s why we chose to break these posts up. Keep it S.M.A.R.T. and simple.
5. Write and upload a blog post
Blogging gets more than 67% more leads on a company website than a site without a blog. Small businesses may not have the resources to post daily, but posting weekly becomes a lot more possible once you take a few shortcuts.
But what if
- You haven’t given blogging any serious thought
- You don’t think you can come up with blog ideas
- You think you’re a terrible writer
There are ways around this, and in fact, we have possible training options if you’re ready to take the plunge.
6. Look at other types of content you could do.
Blogs are not the only type of content that can helps to boost your online presence and increase leads. There are other types of web-friendly marketing materials that can do a very supportive job. A couple things to consider are
- Shoot a short listing video or shoot a tips and tricks for your clients
- Put together an ebook or guide to buying/selling
- Build infographics on your market or subscribe to infographics services
- Create and share podcasts of questions your clients ask you
7. Check your email marketing.
Despite the meteoric rise of social media channels, email marketing is still a great way to reach out to customers and
- Share ideas
- Stay top of mind with your clients
- Build traffic
- Increase leads
Four of our favourite major marketing platforms are
If you are using a marketing platform, run a quick report of the last few months and check your open rates. Highlight the best results and try to narrow down what works best.
8. Commit to your marketing.
One of the most important takeaways in marketing is that successful marketing isn’t made in one go. It’s built up over time. Landing pages, lead forms and forced signups on websites are effective ways to squeeze leads into your funnel. Marketing takes a little longer.
Invest in short bits consistently, and you will definitely see growth.
There is tremendous opportunity for real estate agents and REALTORS® when it comes to inbound marketing. Just be sure to work smart and stay consistent. Good Luck!
And remember that we’re here if you need us to help you boost your online presence or enhance any online packages in our roster. Get in touch with us if you have any questions.
And if you like this post, learn more about Content Marketing and How It Can Help Your Search Engine Rankings:
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