Are You Concerned With Your Website’s Rankings?
Picture this: You sit down in front of the computer and open up a browser window. As you type in www.google.com your breath quickens. The universal 6 letter colourful logo appears and your heart starts pounding. As you move your cursor to the search bar a bead of condensation starts to form on your forehead. You type in one of your primary keywords “xyz real estate” and with a shaky finger you press enter. The millisecond the organic search results appear your eyes begin frantically darting through the results searching for anything with your brand on it. As you click through page after page your anxiety is replaced with frustration, “why is my website not ranking???”
If you’ve ever experienced this you are most certainly not alone. Real estate is in many ways a numbers game, so it can be difficult to invest in SEO or website enhancements and not see the same instant results as you see when you stage a home. When it comes to your website’s rankings, always keep the following things in mind:
- It takes time for Google to spider the content on your website and determine if it’s valuable or not.
- New pages or websites can take anywhere up to a month to rank and when they do, they typically won’t be in the Top 3 pages.
- Google periodically makes changes to their algorithms. So your website could rank #35 on Friday, #10 on Monday, and #30 by Wednesday. Fluctuations in rankings are normal.
- A well-established content strategy, a solid marketing plan, and an organized blogging package play a major role in the strength of your online presence.
Truth be told, many of our successful clients have felt this fear 1-2 months into their Content Strategy or Blogging Package. But as soon as they overcome this “hump” and place their trust in the White Hat services and methods that are being provided to them, they are positively amazed 6 months later.
So don’t drive yourself crazy checking your real estate website and its rankings every couple of days. Yes this process takes time, but it can also produce some fantastic results.
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