Maximize Your Client Testimonials
1. Ask The Right Questions:
Let’s be honest, anyone can quote a client saying “thanks for the great service;” but, the testimonials that catch someone’s eye are the stories and the specific details of why you were the best choice based on their customer experience with you.
A custom real estate testimonial form with specific criteria and questions (chosen by you) is a great way to collect testimonials from clients. It helps ensure that the information you receive is most valuable to your brand. Best of all, your clients can submit their testimonial at a time that works best for them, without rushing the process.
QUICK TIP: Encourage clients to leave reviews on your social media sites! (ex. Facebook, Google+, Twitter, Yelp, YellowPages, etc.) This boosts your presence online and you can add these reviews to your website as testimonials (with the client’s permission).
You can learn how to add a custom form to your Redman Tech Website today, click here.
2. Share Your Testimonials:
Testimonials are basically worthless if they are not easily accessible. The first place you want to add new testimonials is your website and make sure you don’t skip out on any details such as: date, location, and specifics.
Now that you have you some testimonials added and organized on your website, it’s time to share! Testimonials are perfect posts for social media sites like Facebook and Twitter because they are personal, engaging, and promote your brand. Spread your posts out while keeping them consistent, maybe start #TestmonialTuesdays where you post a testimonial every Tuesday. Include why you chose to post the selected testimonial and what made the experience memorable for you.
Did you know we have Support Tutorials for how to add testimonials to your real estate website?
3. Use Photos and Videos:
Sometimes words are not enough and people want to see how you help your clients. Lucky for you, smart phones and social networks like Instagram and YouTube have made it very easy to capture and share a client’s happiness through photo and video.
Try this: when you close your next deal or you have a meeting that’s worth remembering, ask to take a photo with your client. This can be holding a sold sign in front of the property, or even with their pets! You would be surprised how willing client’s are to help you out if you’ve provided them with a great experience. Photos are much more engaging than text and tell a story on their own. Once you have these photos and videos, add them to your site as testimonials, share them on your social media networks, and anything else you can do to give them maximum exposure!
Happy Home Owners! Photo courtesy of House Of Joy
Learn how you can add Instagram and YouTube to your Redman Tech Website today, click here.
4. Share The Love:
It feels good to receive positive feedback on a testimonial right? Share that feeling with anyone who provided a memorable experience or customer journey for you: your clients, local home builders, interior decorators, even restaurants. They don’t have to be your direct business affiliates. Leaving positive reviews and testimonials are just a great way to network, get your name out, and also display your knowledge or connection within the communities you serve. Offering an updated business directory on your website is another great way to connect with people and businesses in different communities and areas.
Learn how to add a Business Directory to your real estate website today.
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