Features enhance the value of a real estate website and can increase traffic.
In this series, Redman will talk about some interesting facts obtained from the research findings of The National Association of Realtors (NAR). NAR surveyed home buyers and sellers from 2010 to mid-2011. The surveys were conducted in hopes of understanding some of the current market trends. One of their surveys focused on website features and their value to buyers who used the internet when searching for a home. According to NAR, the four most important features buyers found useful on a site are: images, detailed listing information, virtual tours and interactive maps.
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With photos being number one with 85% of buyers finding it very useful, it’s fair to say buyers and sellers are visually oriented. To boost the images on your site, you can:
- Add community photo’s (events, parks or attractions)
- Include pictures of home staging products.
- Get a Redman bundle. Our team can help you maintain a fresh, visually appealing site. We have multiple stock images for you to use and can also use custom images.
Adding detailed information about properties for sale:
- Try to include a floor plan with your listings, many clients like to see the room sizes and blueprints before touring.
- Let the feature sheet do the talking for you! A professional feature sheet answers initial buyer questions and helps draw buyers in.
- Through your Redman Workstation, you can include feature sheets and floor plans on any listing of your choosing. To learn how to add a feature sheet or floor plan click here.
Our cool interactive maps:
Redman has recently upgraded and revamped our interactive maps. The change began in Toronto and will soon expand to Calgary and Edmonton. With the development of an fresh interactive search tool, clients will be able to search for properties in a visually appealing and easy-to-use manner. For more information on Redman’s search tool click here.
A REALTOR® presents themselves to the world through their website. As a result, a real estate site should contain valuable information that will prompt a prospective buyer or seller to contact the agent. Remember that your real estate website is a powerful tool and many Redman websites come with a long list of features. From custom content, to a listing photo gallery. To learn more about Redman real estate websites and their features, contact a team member today.
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