Social media has evolved to more than hundreds of millions of people swapping information about anything and everything they can get their hands into. It has now become somewhere people can share information on your business and other businesses they can interact with. It is even becoming the definitive space for nurturing your customer base, cultivating company culture, and is also becoming the fastest growing space for providing customer support. In fact 62% of consumers have resorted to their social media tools for customer support issues.
Soon there will be more Generation Y customers in the marketplace than any other group. Since they are so heavily reliant on technology and have been raised on their smart phones and iPads they will expect the places with which they do business with to have adapted their methods of communication. Customer support is getting social and its time for every organization to think about getting on board.
Image originally posted on Zengage, The Zendesk Blog
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