The online world is continuing to evolve as we speak – meaning that we all have a choice to jump on the bus, or lose sight of the bus altogether. What we are speaking about is the online evolution of SMO and SEO (Social Media Optimization and Search Engine Optimization) – entities that have been recently working together. Originally, SMO was considered the lesser of the two with SEO capturing the majority of attention when it came to businesses and their online marketing budgets.Over the course of the last two years, however, the online network has been changing dramatically with Facebook and Google leading the way. The original saying regarding the online world was “If you are not on the Internet, you do not exist”, while now a days the saying goes “If you are not on the Internet, Facebook and Twitter, you do not exist”.

Currently, SMO and SEO can work in a great partnership together to improve one’s overall Internet exposure.

Let’s discuss, some major points that are relevant regarding these online marketing strategies:

Search Engine Optimization (SEO): Many of the key elements of search engine optimization will continue to be essential in the ranking game. This includes updating your meta-descriptions (which can be done directly via your Redman Workstation), as well as the very important elements of inbound linking and back-linking.

Social Media Optimization (SMO): When social media is implemented correctly into your overall online marketing plan, social networks like, Facebook and Twitter can be used to their advantage of helping you attract and convert leads. Social media is fantastic in the way that you can measure and track your business in the online social sphere.

Tip: Remember to have your social media networks promoted on your Real Estate website via an icon – or even better through live feeds of your twitter or a Facebook “Like” box.

What Remain’s To Be Essential? Content – Like the popular saying goes “Content Is King” and truth be told, it will continue to reign as the lead advantage when it comes to the online world. When writing the content, make sure that it is relevant, interesting and sufficient in respects to fulfilling the prospects appetite for information.

While updating and enhancing your content may take time – in the long run, it will always be worthwhile. If you don’t have the time to focus on enhancing your website, we at Redman can help through our professional search engine friendly copy writing services.

Remember – It is important to be open to adapting to the new medias – as it can provide unexpected and exciting opportunities for your Real Estate career.

Sign-up For FREE Updates

Advertisement
Related Posts